This July Shimmr was a proud sponsor of The Bookseller's Marketing and Publicity Conference, at which Nadim delivered a presentation on the transformative role of AI in creativity and publishing. Nadim explored:

1. Redefining Wisdom: Sadek argued that we're shifting from knowledge accumulation to real-time information processing and decision-making, accelerated by AI.

2. The 'New Wise': He described how the ability to rapidly navigate and synthesize information streams is becoming crucial in our AI-driven world.

3. Creative Cross-Pollination: Sadek highlighted how AI enables exploration of new concepts across interconnected fields, fostering interdisciplinary creativity.

4. Creative Liberation: He emphasized AI's potential to give voice to the 'silently creative,' democratizing creativity in publishing and beyond.

5. Publishing Renaissance: Sadek predicted a surge of innovative content formats and interdisciplinary works, enhancing readers' creative problem-solving skills.

6. Publishers as Curators: He stressed that publishers will remain essential as curators of transformative experiences, fostering a more imaginative and intellectually agile readership.

7. Embracing AI: Sadek concluded by urging the industry to approach AI's potential with optimism, seeing it as an ally in the creative process.