Summary: Shimmr ensures inclusive and authentic book advertising through AI-driven content analysis that generates advertisements based entirely on each book's actual content, avoiding external bias. This comprehensive approach combines platform-compliant standards, AI trained for appropriate representation, and human quality control to create ads that authentically reflect each book while maintaining accuracy and cultural sensitivity across Meta and Google networks.
How we ensure inclusivity and authenticity
1. Faithful to the book
Our AI generates adsbased entirely on your book’s content, avoiding external bias or assumptions.
2. Platform-compliant advertising
We follow pre-established rules from Meta and Google to ensure ads meet community guidelines and avoid being turned off (e.g., restrictions on nudity, excessive violence, or political stances).
3. Trained for appropriate representation
The AI has been taught to create people in ads that are reflective of the book's content. It varies representation while ensuring accuracy:
A book about navigating your 50s as a man will feature men, not women, but may include men of different races.
A story about traditional Ethiopian culture will feature Ethiopian people of any gender, but not other ethnicities, ensuring cultural accuracy.
4. Human QC review
Every ad undergoes a human quality check before launch to catch any issues the AI might have missed.
Shimmr is committed to creating diverse, authentic ad representations that are faithful to the book, while ensuring they always align with advertising standards.
To find out more, please feel free to get in touch with us: hello@shimmr.ai
