‘Shimmer, don’t Shake – How Publishing Can Embrace AI’
Can the fusion of publishing and AI redefine the future of information sharing?
This book traces the evolution of publishing alongside artificial intelligence, exploring their historical development and modern innovations. It examines AI’s role in demand forecasting, editorial consistency, and the distinction between emotional and rational systems. Nadim Sadek brings his expertise in AI-driven brand management and publishing to a comprehensive exploration of what the convergence actually means for the industry.
- Explores the historical journey of publishing from ancient times to the digital age.
- Analyzes AI’s transformative potential in optimizing publishing processes and enhancing creativity.
- Discusses AI’s role in editorial consistency and diversity within the publishing industry.
- Examines the balance between technological advancement and responsible AI regulation.
Published in multiple languages
‘Shimmer, don’t Shake’ is expanding its global reach through translation, with international rights managed by Mensch Publishing.
- International rights — Mensch Publishing · menschpublishing.com
- Arabic — Al Arabi Press · alarabipublishing.com.eg
- Tamil — Aazhi Books · aazhibooks.com
- Greek — Kastaniotis Editions · kastaniotis.com
- Coming soon — Mandarin, Spanish and Uzbek editions
Reviews
I thoroughly enjoyed ‘Shimmer, Don’t Shake’ and highly recommend it for publishers, tech enthusiasts, and futurists alike. Nadim Sadek expertly paints the landscape for the imminent convergence of publishing and AI. For those in the publishing industry seeking guidance through the uncharted waters of AI, it stands as an invaluable resource.
Thomas Cox Managing Director, arq works
A balanced and well thought through analysis of the influence that AI will have on publishing and already has. It is well grounded in research and every page makes clear that an expert of this industry was at work here. It strikes an appreciable balance between hype, hope, and fear.
Martin Pichlmair CEO, Laika
It is refreshing to read such a positive response to AI that seeks to combine the new technology with the best of past traditions. Nadim superbly addresses both the many revenue opportunities and the industry’s fears in a way that is fully coherent to the layman.
Rick Mayston Literary & Media Agent, Managing Director, Agent Fox Media
Nadim offers an optimistic and clear-eyed look at the benefits and opportunities afforded to agencies and marketers by the arrival of LLMs and other AI technologies. There are lessons here not just for publishers, but everyone in marketing grappling with our new world.
Ben Bilboul Founder & Managing Partner of Karmarama (now part of Accenture Song)