Shimmer don't Shake

By Nadim Sadek, CEO Shimmr

Can the fusion of publishing and AI redefine the future of information sharing?

This book dives into the evolution of publishing alongside artificial intelligence, exploring their historical development and modern innovations. It highlights AI's role in demand forecasting, editorial consistency, and the distinction between emotional and rational systems. Nadim Sadek, CEO of Shimmr AI, brings his expertise in AI-driven brand management and publishing insights to this comprehensive exploration.

- Explores the historical journey of publishing from ancient times to the digital age.
- Analyzes AI's transformative potential in optimizing publishing processes and enhancing creativity.
- Discusses AI's role in editorial consistency and diversity within the publishing industry.
- Examines the balance between technological advancement and responsible AI regulation.

This non-fiction book offers a deep dive into how AI is revolutionizing publishing, suitable for professionals and enthusiasts looking to enhance creativity and improve industry processes.

Nadim Sadek, a visionary in the integration of AI and publishing, leads Shimmr AI with the aim of revolutionizing the industry by enhancing the reach of authors and optimizing publisher profitability. His diverse career includes founding ProQuo AI, an innovative brand management platform, and Inish Turk Beg, a celebrated whiskey business, showcasing his entrepreneurial spirit and expertise across multiple domains. With a global upbringing and a degree in Psychology, Nadim has also made significant contributions to market research, having founded and led the world's largest qualitative market research company, Sadek Wynberg Research, which was later acquired by WPP.

See more on Mensch Publishing

'Shimmer, don't Shake' now published in various languages

'Shimmer, don't Shake' is expanding its global reach through translations in multiple languages, with international rights managed by Mensch Publishing, making this compelling work accessible to increasingly diverse audiences worldwide.

International rights Mensch Publishing | https://menschpublishing.com/
Arabic Al Arabi Press | https://alarabipublishing.com.eg/en/
Tamil Aazhi Books | https://www.aazhibooks.com/
Greek Kastaniotis Editions | https://www.kastaniotis.com/

The book will soon be available in Mandarin, Spanish, and Uzbek.

Reviews of 'Shimmer, don't Shake'

I thoroughly enjoyed 'Shimmer, Don't Shake' and highly recommend it for publishers, tech enthusiasts, and futurists alike. Nadim Sadek expertly paints the landscape for the imminent convergence of publishing and AI. By exploring the various epochs that have shaped both fields, he draws insights from past eras to predict the opportunities and consequences of our ongoing technological revolution.

As a technologist working in the publishing space, I found Nadim's perspectives on the potential applications of AI in this field and their implications for the industry especially thought-provoking and insightful. With a captivating blend of historical context, technological insights, and examinations of societal implications, Nadim adeptly guides readers through the evolution of AI in publishing. Nadim isn't merely commenting from the sidelines; he's actively involved. He underscores the significant work he and his company undertake in this area, assisting publishers and authors in leveraging AI to ensure their titles reach targeted audiences.

While Nadim doesn't profess to be a historian or a technical expert in artificial intelligence, he delves into these complex topics with a unique style, drawing extensively from his experience in the field. I believe that for those in the publishing industry seeking guidance through the uncharted waters of AI in publishing, 'Shimmer, Don't Shake' stands as an invaluable resource.

Thomas Cox

Managing Director, arq works

Writing has been at the heart of the Generative AI revolution and there’s no medium that’s more used to shaking things up. Shimmer, Don’t Shake starts off with giving an overview of all those historic moments where writing proved as a catalyst for change. And after a solid introduction to current AI technologies it quickly gets to the core of the issue: a balanced and well thought through analysis of the influence that AI - and not only the generative kind - will have on publishing and already has. This book is a fascinating read that someone like me, who works in Generative AI but is several layers removed from the publishing industry, can learn a lot from. It is well grounded in research and every page makes clear that an expert of this industry was at work here. It projects just enough into the future to get a hunch of changes to come. And it strikes an appreciable balance between hype, hope, and fear. All that, written in a clear and concise language.

Martin Pichlmair

CEO, Laika

As someone who has worked in publishing and the media for around 48 years(!), I have been party to many new innovations and changes that have affected my industry as a whole. Some within that industry have sought to carry on without any acknowledgement of the developing age, and some have embraced it positively. What I can say categorically is that it is the latter group that generally survive…and indeed thrive where they may not have even been a major player previously. Does that mean that everything has to change? Absolutely not…and it is refreshing to read such a positive response to AI that seeks to combine the new technology with the best of past traditions in order to provide a much broader platform for success. Many in the tech world understand the technology but not how to monetise it. Many in the publishing world are fearful of anything new ’taking over’. In this book, Nadim Sadek superbly addresses both the many revenue opportunities and the industry’s fears in a way that is fully coherent to the layman. He does not preach about the virtues of AI, nor does he demean the history of publishing. Instead we feel as if we are in a similar place to where the author started his journey, and that if we take a similar path, opportunities will present themselves in ways that may not previously have been possible. An excellent read for anyone wanting to engage positively with AI, but does not want to fully relinquish tried and tested traditions.

Rick Mayston

Literary & Media Agent / Managing Director - Agent Fox Media

AI looks set to disrupt the advertising industry at a scale not seen since the introduction of television or the world wide web. But Nadim offers an optimistic and clear-eyed look at the benefits and opportunities afforded to agencies and marketers by the arrival of LLMs and other AI technologies. There are lessons here not just for publishers, but everyone in marketing grappling with our new world

Ben Bilboul

Founder & Managing Partner of Karmarama (now part of Accenture Song)