--- title: Shimmr's 2025 Product Roadmap description: "Discover Shimmr's 2025 product roadmap: AI-powered book ads, video formats, richer metadata, and new channels like Amazon and Pinterest to boost sales." image: https://shimmr.ai/hubfs/Beige%20Purple%20Clean%20Mockup%20Product%20Features%20Instagram%20Post.png --- [![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai) ☰ Platform [How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors) Proof [Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test) Company [Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake) Resources [How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs) [Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo) News # Shimmr's 2025 Product Roadmap Nov 25, 2024, 12:15:00 AM · By **Shimmr** Exciting product updates are coming to Shimmr over the next few months  🧑‍🔬 Building on the successful advertising campaigns we're running for hundreds of titles, across several platforms every day, we're now testing campaigns across LinkedIn, Pinterest, and Amazon. These new channels will provide new opportunities to drive even greater discoverability and sales and provide our customers with greater choice. 🎦 Video ads will also add to our creative suite. This will increase the emotive appeal of your advertising assets and help to drive transactions. 🧬 You can also expect even richer and more effective metadata, extracted from our proprietary BookDNA. This will power greater targeting and performance tracking, helping to further optimize ecommerce pages and discoverability. 📈 Even more choice will become available with our flexible media spend options too. Whether you're aiming for intimate readership or bestseller status, new media strategies will give you flexibility to shine the right amount of light on each title on Shimmr - from 'Candlelight' to 'Stadium Lights'. All of the features that pass Beta will launch in 3-6 months.​ Stay tuned… ![1732112177094](https://shimmr.ai/hs-fs/hubfs/1732112177094.jpeg?width=983&height=983&name=1732112177094.jpeg)   [← All news](https://shimmr.ai/what-were-up-to) [Book a demo](https://shimmr.ai/meetings/brooke-dobson) #### Platform [How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors) #### Resources [How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs) #### Company [Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake) Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431 [Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions) ![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shimmr", "url" : "https://shimmr.ai/what-were-up-to/author/shimmr" }, "dateModified" : "2025-06-17T10:26:13.505Z", "datePublished" : "2024-11-25T00:15:00.000Z", "headline" : "Shimmr's 2025 Product Roadmap", "image" : [ "https://shimmr.ai/hubfs/Beige%20Purple%20Clean%20Mockup%20Product%20Features%20Instagram%20Post.png" ], "mainEntityOfPage" : { "@id" : "https://shimmr.ai/what-were-up-to/productroadmap", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hubfs/Shimmr_Logo_Positive%20compressed.png" }, "name" : "Shimmr AI" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://shimmr.ai/what-were-up-to/productroadmap", "@type" : "BlogPosting", "about" : [ { "@type" : "Thing", "description" : "New advertising channels and campaign optimization", "name" : "Advertising Technology" }, { "@type" : "Thing", "description" : "Video advertisement creative suite for enhanced engagement", "name" : "Video Marketing" }, { "@type" : "Thing", "description" : "BookDNA-powered metadata for better targeting and performance", "name" : "Metadata Enhancement" }, { "@type" : "Thing", "description" : "Flexible media spend options from Candlelight to Stadium Lights", "name" : "Media Strategy" } ], "articleSection" : "Product Updates", "author" : { "@id" : "https://shimmr.ai/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hs-fs/hubdb-prod-3/hubfs/hubspot%20author%20profile.png" }, "name" : "Shimmr", "url" : "https://shimmr.ai" }, "dateModified" : "2024-11-25", "datePublished" : "2024-11-25", "description" : "Exciting product updates coming to Shimmr including new advertising channels (LinkedIn, Pinterest, Amazon), video ads, enhanced metadata from BookDNA, and flexible media spend options from Candlelight to Stadium Lights.", "headline" : "Shimmr's 2025 Product Roadmap", "image" : "https://shimmr.ai/hs-fs/hubfs/hubspot%20author%20profile.png", "isPartOf" : { "@type" : "Blog", "name" : "Shimmr Blog", "url" : "https://shimmr.ai/what-were-up-to" }, "keywords" : [ "product roadmap", "advertising campaigns", "LinkedIn advertising", "Pinterest advertising", "Amazon advertising", "video ads", "BookDNA", "metadata optimization", "media spend", "book marketing", "publishing technology" ], "mainEntityOfPage" : { "@id" : "https://shimmr.ai/what-were-up-to/productroadmap", "@type" : "WebPage" }, "mentions" : [ { "@type" : "SoftwareApplication", "applicationCategory" : "Social Media Platform", "name" : "LinkedIn" }, { "@type" : "SoftwareApplication", "applicationCategory" : "Social Media Platform", "name" : "Pinterest" }, { "@type" : "SoftwareApplication", "applicationCategory" : "E-commerce Platform", "name" : "Amazon" } ], "publisher" : { "@id" : "https://shimmr.ai/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hs-fs/hubdb-prod-3/hubfs/hubspot%20author%20profile.png" }, "name" : "Shimmr", "url" : "https://shimmr.ai" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://shimmr.ai/#organization", "@type" : "Organization", "description" : "AI-powered book marketing and advertising platform helping publishers and authors optimize discoverability and sales through advanced metadata and multi-channel advertising campaigns.", "foundingDate" : "2020", "industry" : "Publishing Technology", "knowsAbout" : [ "Book Marketing", "Publishing Technology", "Advertising Optimization", "Metadata Enhancement", "AI-Powered Marketing" ], "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hs-fs/hubdb-prod-3/hubfs/hubspot%20author%20profile.png" }, "name" : "Shimmr", "offers" : { "@type" : "Service", "description" : "Comprehensive book marketing and advertising solutions with AI-powered optimization", "name" : "Book Marketing Platform" }, "sameAs" : [ "https://twitter.com/shimmr_ai", "https://linkedin.com/company/shimmr" ], "serviceArea" : "Global", "url" : "https://shimmr.ai" } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "SE1 0UH", "streetAddress" : "5a Bear Lane, Southwark" }, "description" : "The Discoverability Engine. 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