Shimmr manages both Meta and Google ads seamlessly, continuously analyzing which platform delivers the best results for each book. Since these platforms serve different purposes, the system adapts its strategy based on performance.
The difference between Google and Meta ads
🔎 Google Ads – Brings a higher volume of high-quality “browsers” to your book and retail pages. These readers are in discovery mode, researching and learning more about books that interest them. This helps boost awareness and author visibility.
📢 Meta Ads (Facebook & Instagram) – Brings a medium volume of high-quality “intenders”—people who are more open to making a purchase. While some buy immediately, others save the book for later. Meta ads are more conversion-focused, often leading to direct sales.
How Shimmr prioritizes ad placement
✔ Meta is prioritized first – Since Meta typically aligns better with book discovery and sales goals, Shimmr starts campaigns here.
✔ Google is used when needed – If Meta doesn’t perform well for a book, the system shifts advertising to Google, where the book may find a better audience.
✔ Performance-based optimization – Shimmr continuously tests and adjusts between platforms to ensure ads are shown where they will be most effective.
📈 Books that don’t thrive on Meta often succeed on Google—Shimmr ensures your ads are placed where they will perform best for your unique title.
