We're also happy to answer questions via email, so please do get in touch - hello@shimmr.ai
Shimmr is “advertising on autopilot” that drives discoverability and sales of books.
All you need to do is supply the book, and Shimmr’s fully automated solution creates, deploys, and self-optimizes the advertising to drive discoverability and sales of books…hands free.
With machines, or ‘AI’. They read the book, understand and distil different elements we’ve taught them to identify, create advertising assets faithful to that essence, then put the ads into relevant media channels. It’s end-to-end, and automated. We just need the authorised ePub from the Title’s publisher, to get going.
Ad copy for assets, book descriptions, keywords and author bios.
All of this copy is optimised to improve engagement, visibility in search results, and conversion to sales, and has been tested extensively. If you’d like to see some examples, just ask! hello@shimmr.ai
Shimmr deploys ads across major digital advertising platforms, including Google and Meta (Facebook and Instagram).
On Google, your ads will appear in Display ads across the Google Display Network. On Meta, your ads will be displayed on Facebook and Instagram feeds, Stories, Messenger, and other placements within their advertising ecosystem.
Shimmr gets narrow on the niche, and finds the right people, in the right place, at the right time. We automatically optimize ad placement based on the best performing ads, to maximize your ROI.
Shimmr pushes traffic to a variety of e-commerce stores where the books is sold, such as the Publisher’s website, Amazon, Barnes & Noble, Waterstones, Bookshop.org, Rakuten Kobo, etc.
Shimmr AI uses a combination of Large Language Models and reinforcement learning models. We use in-context learning to match books to readers based on psychological factors like values, interests, and emotions. We also analyze trends and events to understand what impacts interest in certain books. Our LLMs process book text, titles, and covers to generate compelling marketing assets like descriptions and ads. These descriptions and ads are fully AI-generated and carry no risk of using copyrighted images from any other source. We use reinforcement learning for our agent-based system that continually improves our analysis and creative generation. The models work together to automatically deploy optimized campaigns through the digital channels that will best reach the right audiences and produce strong ROI. As we continue developing, we will evaluate and integrate the most effective AI architectures for book understanding and creative personalization. This AI chain is built on our proprietary framework.
Current AI models in use are OpenAI's GPT, Open AI"s Dall-E, MidJourney, and Flux.
Any, really! Shimmr is effective at driving discoverability and sales for all trade books, both non-fiction and fiction, in any format. We use psychological profiling to match books with readers, whether they’re looking for a how-to book, or a holiday read.
Coming soon: picture books, poetry books, short stories and anthologies, and academic titles.
Tip: make sure your book has strong “social proof” like reviews and ratings, making it for “fit and ready” to receive advertising traffic.
Get in touch with us if you’d like to find out more about how this works: hello@shimmr.ai
Ads are deployed automatically, but you can choose to stop or remove them at any point. We encourage our partners to review the first rounds of ads Shimmr produces for their titles, before moving to automatic deployment. We’re always happy to talk about this with you if you’d like to know more about approvals: hello@shimmr.ai
In a nutshell: the right audience for a book, the most effective creative to advertise it, and the best channels to advertise it on.
In the platform, you get:
- Complete transparency of all the ads and formats that are going out
- The product descriptions
- The Audience Matches for the title
- The click-based results for each ad, and title
We have insights from campaigns we’ve run with our partners and customers (which have been really effective), so please get in touch to find out more: hello@shimmr.ai
Shimmr is an annual subscription service with a monthly charge. This includes creation, deployment and optimisation of advertising per title. Additional media spend packages, beyond what’s included in the base monthly fee, is also available.
Get in touch to find out more: hello@shimmr.ai
Feel free to book a meeting in straight away: https://shimmr.ai/book-a-demo
Or get in touch at hello@shimmr.ai - we’d love to show you our platform!
The ads are specific to a country. The targeting specificity and deployment are most effective when focussed on a particular market, so the algorithms can learn what works and optimise best, so that’s how we structure our subscriptions.
The ePUB is used to create our ads but does not become part of the training set of the LLM. The BookDNA produced is used purely for the benefit of the title, nothing else, and permission for us to produce it is granted when a publisher or author joins Shimmr.
All campaign images, text, and other assets Shimmr generates are 100% original creations, produced using AI, and made just for your book advertising using only your provided book file as input. We don't copy or extract anything from third-party copyrighted works.
You get a license to freely use these generated and crafted assets worldwide for your book marketing during the campaign term.
Shimmr has no effect on an author’s IP.
Shimmr creates ads or marketing assets only for books for which it has express permission to do so, or for works that are copyright-free (such as the examples on our website). Shimmr will never infringe an author’s copyright in the creation of assets.
Shimmr implements strict age-based targeting in our advertising campaigns. For books with mature content, such as those featuring alcohol or explicit material, we set our demographic targeting to adults 18 and over. This approach effectively prevents our ads from appearing on websites primarily visited by children or being shown to users under 18 years old.
At Shimmr AI, we are committed to creating diverse and inclusive assets that maintain high integrity to the representation of each book. Our approach includes:
We strive to produce ads that authentically reflect each book's essence while promoting inclusivity and avoiding misrepresentation.
