Oisin Sadek, Campaign Operations
‘Osh’ ensures our campaigns are running smoothly in every market where they’re deployed. AI is our friend and we use it as much as we can internally, too, so we’re constantly nipping at his heels to automate him. But ultimately, human eyes double-check things are as they should be, and, as each media platform has its own peculiarities and demands, we need to be on top of their demands, not just ours. Oisin’s experience in promoting night-clubs through social-media does seem to have given him a helping hand in knowing how to navigate these sometimes treacherous waters.