How does Shimmr's pricing work?

Shimmr uses a two-tier pricing system. Step 1: Choose your Access Tier based on catalog size (Micro: 1-5 titles starting at $350/£275 per month). Step 2: Choose your Media Tier per title (Spark starting at $150/£120 per month per title).

What's included in the media tier pricing?

Media tier pricing includes the base advertising spend plus a 20% optimization fee. For example, Spark tier is $150/£120 per month per title ($125/£100 base + 20% optimization fee).

What's the minimum cost to get started?

The minimum cost is the Micro access tier ($350/£275 per month for 1-5 titles) plus at least one Spark media tier ($150/£120 per month per title), totaling $500/£395 per month minimum.

How do I scale pricing with more titles?

Access tiers scale with catalog size: Micro (1-5), Mini (6-19), Midi (20-49), Mass (50-100 titles). Each title also requires a media tier selection (Spark, Flare, Fire, or Blaze) based on desired advertising spend.

What are the payment terms?

Shimmr operates on monthly payments with a 3-month minimum term. You can swap titles as often as once per month for maximum flexibility.

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Autonomous Advertising Pricing

Pricing in USD 🇺🇸

Step 1: Choose your Plan

What this includes

Micro (up to 5 titles) - $350 /mo

Mini (up to 20 titles) - $1,250 /mo

Midi (up to 50 titles) - $2,950 /mo

Mass (up to 100 titles) - $5,490 /mo

Max (more than 100 titles) - Price on request

AI audience targeting with BookDNA (finds the right readers automatically)
Ad creation (multiple variations to attract different audiences)
Fully managed campaigns (no ad account setup needed)
Automated optimization across audience, assets, and placement
Platform access + support team

Step 2: Choose your Media Tier

What this achieves

Spark - $150 /mo ($125 + 20% optimization fee)

Flare - $300 /mo ($250 + 20% optimization fee)

Fire - $600 /mo ($500 + 20% optimization fee)

Blaze - $1,200 /mo ($1,000 + 20% optimization fee)

85–115 shoppers to retail (conversions) per month

180–350 shoppers to retail (conversions) per month

360-700 shoppers to retail (conversions) per month

720-1400 shoppers to retail (conversions) per month

Pricing in GBP 🇬🇧

Step 1: Choose your Plan

Step 2: Choose your Media Tier (per title)

Micro (up to 5 titles) - £275 /mo

Mini (up to 20 titles) - £975 /mo

Midi (up to 50 titles) - £2,275 /mo

Mass (up to 100 titles) - £4,275 /mo

Max (more than 100 titles) - price on request

Spark - £120 /mo (£100 + 20% optimization fee)

Flare - £240 /mo (£200 + 20% optimization fee)

Fire - £480 /mo (£400 + 20% optimization fee)

Blaze - £960 /mo (£800 + 20% optimization fee)

Monthly payments with 3-month minimum term

Swap titles as often as once per month

Shimmr AI Ltd., 5a Bear Lane, Southwark, London, SE1 0UH, United Kingdom. Company Number 14391431

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