The Discoverability Engine

Superabundance needs Superdiscoverability.

In every market, product volume has outrun human capacity to market it. The winners are those with the intelligence to know what merits attention – and the tools to act on it.

Book a demo See how it works

Cultural Heat.Forensic Marketing Strategy.Autonomous Execution.

What Shimmr is

Transforming how the world’s largest catalogs find their buyers.

Governed by AI intelligence that decides, executes and learns. An agentic system that evaluates before it spends, then executes continuously at catalog scale.

Cultural Heat

Real-time relevance mapping reveals which products to market and why now.

Forensic Strategy

Tailored marketing strategies ranked for success.

Autonomous Execution

Campaigns launch, optimize and learn without bottlenecks.

How it works

Governed intelligence, end to end.

Every product. Every title. One continuously learning system.

Heat Pulse

Filter

Screens the entire catalog for cultural resonance before any budget is committed.

Strategizer

Decide

Turns live signals and deployment learning into ranked, tailored marketing strategies.

Generator

Create

Produces the assets each strategy demands, across every channel.

Deployer

Act & Learn

Places, optimizes and learns continuously. Performance links back to sales.

↺ Feedback loop – performance feeds the Strategizer, making every next output sharper.

One loop. Four stages. Multiple executions.

Walk through the loop

Core IP

The Strategizer – the brain of the system.

Feed it a product. It researches six dimensions and returns tailored marketing strategies ranked for success – specific angles, specific language, specific reasoning.

Cultural Moment

Real-time cultural relevance mapping.

Competitive Landscape

Positioning against live market context.

Audience Signal

Who is ready to buy, and why now.

Market Readiness

Category trajectory and timing.

Category Analysis

Sector-level intelligence and benchmarks, so performance is judged against the right comparison set..

The Product Itself

Deep ProductDNA extraction and meaning.

The six dimensions roll up into the Heat Pulse – the pre-budget ranking that decides which products get activated, before a budget is committed.

Inside the Strategizer

Validated results

The proof.

Validated across over 200 enterprise and independent publishers. These are not projections. Technology escapes competition when it is an order of magnitude better than what it replaces, not incrementally so. Shimmr clears that threshold.

+49%

Sales Uplift

Big Five publisher pilot, Shimmr-governed campaigns vs. prior benchmarks

448%

ROAS

Return on ad spend across the same pilot

12×

More Effective

vs. traditional agency benchmarks across equivalent spend

100×

Faster

From product analysis to live campaign. Weeks become minutes.

“Any publisher not using something like this before acquisition – that’s negligent.”

Thaddeus McIlroy, London Book Fair 2026

“Our biggest current problem is data and forecasting. Straight away, I’m thinking this will be amazing for that.”

Innovation Lead, Big 5 Publisher