We combine Publishing, AI, Advertising, Psychology, Media and Technology.

Nadim is Founder & CEO of Shimmr AI, managing the whole business. He is also author of the Amazon best-seller, ‘Shimmer, don’t Shake – how Publishing can embrace AI’, globally published by Forbes and in all other languages by Mensch. Trained as a psychologist, Nadim founded and led global market research agencies, a whiskey, food and music brand from an island off the west coast of Ireland, and an AI-driven brand management platform. He has worked with advertising all of his professional life.

Nic is in charge of developing, engineering and optimising the whole Shimmr AI platform. Previously he has led the engineering teams of Software-as-a-Service businesses, created and deployed security systems for banking and insurance institutions as well as developing secure payments systems in retail. As a system architect, Nic is responsible for the overall running of the services, common libraries, code reviews, training of new engineers and coming up with solutions with the data science and DevOps/SecOps teams.

Searsha has responsibility for discovering the optimal product solution to publishers’ and authors’ needs, then designing and developing Shimmr’s software to deliver it. Searsha has held several roles in Software-as-a-Service companies, including Chief Revenue Officer, Growth, and leader of the General & Administrative division. As a psychologist, she worked in advertising for many years as a senior strategist at several of the world’s leading advertising agencies.

Brooke’s principal focus at Shimmr is leading our Sales and Marketing division, incorporating sales, marketing, PR, content, events management and design. Following a career in economic forecasting and marketing research, Brooke has been Chief Operating Officer, Chief Strategy Officer, Chief of Staff and President of the US operations of an AI-driven brand management SaaS business. Known affectionately as ‘the Swiss Army Knife’, she applies her talents to overcoming all challenges in start-up life.

Madeline is a great enthusiast for solving one of publishing’s ‘big challenges’ – discoverability. As a recent CEO of ‘The Big Five’s’ biggest, Penguin Random House, and current board member of Simon & Schuster, Madeline brings an acute and demanding eye to the development of Shimmr’s product, served up with characteristic constructiveness and ease.

Richard is Shimmr’s great calibrator, helping us navigate all parts of the publishing industry. He is a former president of the International Publishers Association and the United Kingdom’s Publishers Association, executive director of Bloomsbury, and has held senior posts at Macmillan, Oxford University Press, Current Science Group and Reed Elsevier. He currently runs Mensch Publishing. Richard was recognised with an OBE for his services to Publishing in the King’s Birthday Honours List in June 2024.

Emma makes us known. She’s aware of every publishing event and every member of the cast of the industry, connecting Shimmr where we can contribute positive value. With a storied career spanning, amongst others, being Deputy CEO of the Publishers Association, Head of international development at the London Book Fair, and a board member of PublisHer, Emma brings vivacious wisdom to all that Shimmr does.

Steve leads the integration of AI into all that Shimmr does, from analysis to generation to deployment. He discovers and evaluates everything happening in the world of AI, ensuring Shimmr is availing of the best models and innovations. In previous roles, Steve has been Chief Technology Officer of an AI-powered brand management business, senior developer in the banking, insurance and media sectors, and an instructor in computer science.

Sean is in our product team, focussed on and experimenting with how to optimise media deployment strategies, so we can constantly improve advertising effectiveness and drive sales. Sean’s experience in international account management at a media agency, and in a tech start-up implanting advertising into video-games, gives him particular advantages.

Justin is responsible for ensuring everything works. All the nitty-gritty detail of delivering a delightful experience on the screen and in functionality is inspected and passed by Justin. On top of all that, he keeps automating it all, so he can stay ahead of the new features and benefits we introduce.

‘Osh’ ensures our campaigns are running smoothly in every market where they’re deployed. Human eyes double-check things are as they should be, and as each media platform has its own peculiarities and demands, we need to be on top of them. Oisin’s experience in promoting night-clubs through social media has given him a helping hand in navigating these waters.

Jo helps to manage our operations – from ensuring we properly keep data in our customer relationship management platform, to knowing that we’ve completed compliance tasks in good time and keep necessary records across jurisdictions and regulations.

Jeremy co-founded the renowned agencies Saatchi & Saatchi and M&C Saatchi. Known for his wordplay and creative campaigns for clients like Vogue and British Airways, Jeremy was awarded a CBE for his contributions to advertising and authored the book ‘Brutal Simplicity of Thought’ on evaluating ad ideas.

Ben is a prominent figure in the UK’s technology and advertising sectors. He spent two decades as CEO of Karmarama, culminating in its 2016 acquisition by Accenture, where he became a managing director. Ben is also non-executive chairman of hedgehog lab.

Markus joined Shimmr as an enthusiastic investor, and to advise the CEO on Shimmr’s enterprise expansion. As the founding CEO of Penguin Random House, the world’s largest trade book publisher, Markus has seen the whole world of books, from distribution to sales and corporate growth. He has been described as an ‘entrepreneur with an industrial engineer’s eye for details and efficiency’.

After a long and storied career in property development, Gary extended his portfolio into breakthrough businesses. He has been a long-time investor in technology start-ups, focused principally on energy and AI, including backing the Shimmr management team in its previous enterprises.

David was the long-serving CEO of the renowned advertising agency M&C Saatchi, which he co-founded, following his senior leadership roles at Saatchi & Saatchi. David has been instrumental in some of the agency’s most memorable and successful campaigns over the past four decades.

Bill is an Australian-born advertising executive with a successful four-decade career in the UK, including being one of the earliest recruits and holding senior leadership roles at Saatchi & Saatchi, before going on to be a founding partner at M&C Saatchi.

Richard has extensive expertise in venture capital and growth investments, including serving as Chief Commercial Officer and Deputy CEO at Cint. He joined J12 Ventures, a prominent Nordic-based seed investment firm, as an Operating Partner.

Gaurav is the Publisher and CEO of Prakash Books. Under his leadership, Prakash Books has become the largest distribution company in South Asia and the largest publishing company in India. With over 24 years of experience, Gaurav has also built Wonder House Books, one of the fastest-growing children’s book publishers in the English-speaking world.

Crispian is a strategic advisor to Shimmr. A graduate in Natural Sciences from Cambridge University and holding an MBA from Stanford, his varied and extensive career incorporates being a global leader in coal-mining, creating and exiting a corporate wellness SaaS business, and founding an AI-driven brand management business.

Matthew advises on our media selection and deployment strategies. As a former Chief Strategy Officer at Dentsu, and CEO at Carat Media, Matthew has steered innovation and optimisation of effective media use throughout his career. At Shimmr, he ensures we’re connecting to all the right platforms in a knowing and effective fashion.