The backlist problem, solved autonomously.
A Big Five publisher ran Shimmr across its backlist. Titles previously written off as unmarketable – too old, too niche, too small to justify a human marketing plan – became consistent revenue generators. No added workload, no agencies, no creative overhead.
What the pilot produced.
Measured against the publisher’s own prior benchmarks on the same titles.
Shimmr-governed campaigns versus the publisher’s prior benchmarks
Return on ad spend across the pilot
Versus traditional agency benchmarks at equivalent spend
From product analysis to live campaign
Four stages, applied at catalog scale.
What the Heat Pulse surfaced
FilterThe catalog was screened for cultural resonance before any budget moved. Titles the publisher would never have prioritized by hand ranked highly on live relevance.
What the Strategizer decided
DecideEach surfaced title got its own reasoned strategy: a specific angle, a specific audience, a specific reason it mattered now. Strategic depth previously reserved for lead titles only, applied across the list.
What the Generator produced
CreateAssets built to each strategy, across every format the strategy called for.
What the Deployer learned
Act & LearnPlaced autonomously and optimized continuously against live performance. That performance returned to the Strategizer, sharpening every subsequent decision.
See what your backlist is hiding.
Bring us a list. We will show you what the Heat Pulse surfaces before a budget is committed.
Book a demo Speed. scale. intelligence.