--- title: Blog description: Shimmr AI - what we're up to image: https://shimmr.ai/hubfs/Favicon-Feb-26-2025-02-43-21-4681-PM.png --- [![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai) ☰ Platform [How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors) Proof [Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test) Company [Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake) Resources [How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs) [Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo) News # What we’re up to. Awards, talks, translations and the occasional strong opinion. Dec 5, 2025, 12:33:53 PM ### [Shimmr wins Startup of the Year at Futurebook 2025](https://shimmr.ai/what-were-up-to/shimmr-wins-startup-of-the-year-at-futurebook-2025) Shimmr wins the Startup award at Futurebook 2025. [Read more →](https://shimmr.ai/what-were-up-to/shimmr-wins-startup-of-the-year-at-futurebook-2025) Nov 1, 2025, 12:00:00 AM ### [Shimmr wins Startup of the Year at Frankfurt Book Fair 2025](https://shimmr.ai/what-were-up-to/shimmr-wins-startup-of-the-year-at-frankfurt-book-fair-2025) Shimmr wins the Startup award at the Digital Publishing Awards for transforming book discoverability through AI. [Read more →](https://shimmr.ai/what-were-up-to/shimmr-wins-startup-of-the-year-at-frankfurt-book-fair-2025) Jul 14, 2025, 12:41:14 PM ### [Bringing 'Shimmer, Don’t Shake' to Tamil Using AI](https://shimmr.ai/what-were-up-to/bringing-shimmer-dont-shake-to-tamil-using-ai) Nadim Sadek explores AI's role in publishing at the Tamil launch of "Shimmer, Don't Shake." Discover how technology enhances creativity and bridges ... [Read more →](https://shimmr.ai/what-were-up-to/bringing-shimmer-dont-shake-to-tamil-using-ai) Jun 26, 2025, 2:04:27 PM ### [Searsha Sadek joins the PA's Industry Insights podcast](https://shimmr.ai/what-were-up-to/searsha-sadek-joins-the-pas-industry-insights-podcast) Watch Shimmr's Founder Searsha Sadek on the Publishers Association's Industry Insights podcast, discussing AI automation for publishers and how to ... [Read more →](https://shimmr.ai/what-were-up-to/searsha-sadek-joins-the-pas-industry-insights-podcast) Jun 26, 2025, 12:33:26 PM ### [Nadim's 'AI@media' Conference Keynote](https://shimmr.ai/what-were-up-to/nadims-aimedia-conference-keynote) Nadim Sadek, CEO of shimmr.ai, reveals how AI will transform publishing 'from efficiency to emancipation' at DIGITAL PUBLISHING REPORT's ai@media ... [Read more →](https://shimmr.ai/what-were-up-to/nadims-aimedia-conference-keynote) Jun 26, 2025, 12:23:11 PM ### [Nadim's interview with Borders Literature Online](https://shimmr.ai/what-were-up-to/nadims-interview-with-borders-literature-online) Exclusive interview with Nadim Sadek, part-Egyptian, part-Irish entrepreneur and CEO of Shimmr AI. Explore his global upbringing, AI innovation in ... [Read more →](https://shimmr.ai/what-were-up-to/nadims-interview-with-borders-literature-online) Jun 26, 2025, 11:55:08 AM ### [Nadim video interview on 'The Top Floor' podcast](https://shimmr.ai/what-were-up-to/nadim-video-interview-on-the-top-floor-podcast) Watch Shimmr CEO Nadim Sadek discuss automated advertising that sells books on The Top Floor podcast. Learn how AI-powered book marketing is ... [Read more →](https://shimmr.ai/what-were-up-to/nadim-video-interview-on-the-top-floor-podcast) May 21, 2025, 11:20:21 AM ### [Nadim video interview with 'Publishers Without Borders'](https://shimmr.ai/what-were-up-to/pwb-nadim-interview) Join us in this episode of PWBSpeaks - 'Unlocking the Power of AI in Publishing: Transforming Long-Tail Assets into Profitable Ventures' [Read more →](https://shimmr.ai/what-were-up-to/pwb-nadim-interview) May 13, 2025, 11:24:09 AM ### ['Shimmer, don't Shake' launches in Greek at Thessaloniki Book Fair](https://shimmr.ai/what-were-up-to/nadim-thessaloniki-2025) Shimmer, don't Shake by Nadim Sadek launches in Greek at Thessaloniki Book Fair, published by Kastaniotis Editions. AI-assisted translation ... [Read more →](https://shimmr.ai/what-were-up-to/nadim-thessaloniki-2025) May 8, 2025, 12:09:40 PM ### [Watch Searsha's Publishers Association Webinar](https://shimmr.ai/what-were-up-to/pa-webinar) Shimmr contribute to the Publishers Association webinar 'AI Driven Productivity for Content Management and Marketing'. [Read more →](https://shimmr.ai/what-were-up-to/pa-webinar) [Next](https://shimmr.ai/what-were-up-to/page/2) #### Platform [How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors) #### Resources [How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs) #### Company [Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake) Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431 [Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions) ![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "SE1 0UH", "streetAddress" : "5a Bear Lane, Southwark" }, "description" : "The Discoverability Engine. Governed AI that decides how every product in a catalog should be marketed, then executes it autonomously.", "identifier" : { "@type" : "PropertyValue", "name" : "Company Number", "value" : "14391431" }, "legalName" : "Shimmr AI Ltd.", "logo" : "https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png", "name" : "Shimmr AI", "sameAs" : [ "https://www.linkedin.com/company/shimmr", "https://www.instagram.com/shimmr_ai", "https://twitter.com/Shimmr_AI" ], "url" : "https://shimmr.ai" } ```