Validated results

These are not projections.

Validated across over 200 enterprise and independent publishers. Technology escapes competition when it is an order of magnitude better than what it replaces, not incrementally so. Shimmr clears that threshold.

Across the platform

The measure of it.

200+
Publishers

Enterprise and independent houses across which the platform has been validated

12×
More Effective

Versus traditional agency benchmarks at equivalent spend

100×
Faster

From product analysis to live campaign. Weeks become minutes.

“Any publisher not using something like this before acquisition – that’s negligent.”

Thaddeus McIlroy, London Book Fair 2026

“Our biggest current problem is data and forecasting. Straight away, I’m thinking this will be amazing for that.”

Innovation Lead, Big 5 Publisher
Case studies

The evidence in full.

Two very different publishers, two very different questions.

Publisher backlist catalogue with the titles Shimmr surfaced highlighted
Case study · Big Five publisher

The backlist problem, solved autonomously

A Big Five publisher ran Shimmr across its backlist. Titles previously written off as unmarketable became consistent revenue generators, with no added workload, agencies or creative overhead. Includes the full pilot results and how the four stages ran at catalog scale.

Read the case study Enterprise · backlist at scale
Line chart: book sales rising during the Shimmr campaign then falling when ads stopped
Case study · Mensch Publishing

Would it have sold anyway? A publisher stopped the ads to find out

Richard Charkin borrowed Richard Doll’s method from the British Doctors Study and measured backwards – stopping the campaign to see whether the sales stopped with it. They did. A causal test rather than a claim.

Read the case study Independent · single title

See it on your own catalog.

The fastest way to judge this is to point it at titles you already know the numbers for.

Book a demo Speed. Scale. Intelligence.