Exciting product updates are coming to Shimmr over the next few months
🧑🔬 Building on the successful advertising campaigns we're running for hundreds of titles, across several platforms every day, we're now testing campaigns across LinkedIn, Pinterest, and Amazon. These new channels will provide new opportunities to drive even greater discoverability and sales and provide our customers with greater choice.
🎦 Video ads will also add to our creative suite. This will increase the emotive appeal of your advertising assets and help to drive transactions.
🧬 You can also expect even richer and more effective metadata, extracted from our proprietary BookDNA. This will power greater targeting and performance tracking, helping to further optimize ecommerce pages and discoverability.
📈 Even more choice will become available with our flexible media spend options too. Whether you're aiming for intimate readership or bestseller status, new media strategies will give you flexibility to shine the right amount of light on each title on Shimmr - from 'Candlelight' to 'Stadium Lights'.
All of the features that pass Beta will launch in 3-6 months. Stay tuned…