A Proud moment for the Shimmr team!

Our Founder & Chief Product Officer, Searsha Sadek, has been shortlisted for The London Book Fair's 2025 Trailblazer Awards.

The prestigious award celebrates innovators who are reshaping the publishing industry in their first decade of their careers. Searsha's recognition alongside nine other remarkable professionals reflects her pioneering work in bridging AI and publishing through our Automated Advertising technology.

Since co-founding Shimmr in 2022, Searsha has led the development of our AI-powered solution that is transforming how publishers connect books with readers. Under her leadership, we've helped hundreds of publishers achieve 6x higher engagement rates and a 12x increase in purchase intent with our fully automated advertising campaigns.

This nomination acknowledges not just innovation, but also Searsha's commitment to ethical AI development and the pursuit of a more inclusive publishing landscape. Her work continues to demonstrate how technology can amplify diverse voices while driving commercial success in publishing.