---
title: Blog | Creativity (2)
description: Creativity | Shimmr AI - what we're up to  (2)
image: https://shimmr.ai/hubfs/Favicon-Feb-26-2025-02-43-21-4681-PM.png
---

[![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai)

☰

Platform

[How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors)

Proof

[Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test)

Company

[Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake)

Resources

[How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs)

[Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo)

News

# What we’re up to.

Awards, talks, translations and the occasional strong opinion.

Feb 21, 2025, 12:00:00 AM

### [Connecting Innovation and Community at PubWest 2025](https://shimmr.ai/what-were-up-to/pubwest2025)

Shimmr participates in PubWest 2025

[Read more →](https://shimmr.ai/what-were-up-to/pubwest2025)

Feb 14, 2025, 12:00:00 AM

### [Searsha Shortlisted for the London Book Fair 2025 Trailblazer Award](https://shimmr.ai/what-were-up-to/trailblazer)

Shimmr's Founder & Chief Product Officer Searsha Sadek is shortlisted for the London Book Fair 2025 Trailblazer award

[Read more →](https://shimmr.ai/what-were-up-to/trailblazer)

Feb 7, 2025, 12:00:00 AM

### [Shimmr at Bologna Book Plus 2025: Inaugural AI Summit](https://shimmr.ai/what-were-up-to/bolognabookplus2025)

Nadim features as a speaker and guest author at Pune International Literary Festival

[Read more →](https://shimmr.ai/what-were-up-to/bolognabookplus2025)

Dec 20, 2024, 1:15:49 PM

### [Shimmr Featured in IPA 1000 Actions Campaign](https://shimmr.ai/what-were-up-to/ipa1000actions)

Nadim features as a speaker and guest author at Pune International Literary Festival

[Read more →](https://shimmr.ai/what-were-up-to/ipa1000actions)

Dec 20, 2024, 12:45:42 PM

### [Nadim features prominently at Pune International Literary Festival](https://shimmr.ai/what-were-up-to/pune)

Nadim features as a speaker and guest author at Pune International Literary Festival

[Read more →](https://shimmr.ai/what-were-up-to/pune)

Nov 25, 2024, 12:15:00 AM

### [Shimmr's 2025 Product Roadmap](https://shimmr.ai/what-were-up-to/productroadmap)

Discover Shimmr's 2025 product roadmap: AI-powered book ads, video formats, richer metadata, and new channels like Amazon and Pinterest to boost ...

[Read more →](https://shimmr.ai/what-were-up-to/productroadmap)

Nov 18, 2024, 12:45:00 AM

### [Nadim and Brooke contribute to Sharjah International Book Fair](https://shimmr.ai/what-were-up-to/sharjah_2024)

Shimmr contribute to the IBPA's 2024 Publishing University

[Read more →](https://shimmr.ai/what-were-up-to/sharjah_2024)

Jul 2, 2024, 1:17:00 PM

### [Nadim speaks at The Bookseller Marketing & Publicity Conference](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0-0-0)

Shimmr contribute to the IBPA's 2024 Publishing University

[Read more →](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0-0-0)

Jun 17, 2024, 2:00:48 PM

### [Watch Shimmr's Readmagine 2024 panel discussions](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0-0)

Shimmr contribute to the IBPA's 2024 Publishing University

[Read more →](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0-0)

Jun 7, 2024, 11:08:41 AM

### [Searsha and Emma contribute to Readmagine 2024](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0)

Shimmr contribute to the IBPA's 2024 Publishing University

[Read more →](https://shimmr.ai/what-were-up-to/ibpa-pu2024-1-0)

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#### Platform

[How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors)

#### Resources

[How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs)

#### Company

[Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake)

 Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431

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