---
title: Blog | AI art
description: AI art | Shimmr AI - what we're up to
image: https://shimmr.ai/hubfs/Favicon-Feb-26-2025-02-43-21-4681-PM.png
---

[![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai)

☰

Platform

[How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors)

Proof

[Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test)

Company

[Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake)

Resources

[How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs)

[Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo)

News

# What we’re up to.

Awards, talks, translations and the occasional strong opinion.

Sep 11, 2023, 2:01:07 PM

### [Give Every Book its Best Shot at Success with AI Advertising](https://shimmr.ai/what-were-up-to/give-every-book-its-best-shot-at-success-with-ai-advertising)

Discover how Shimmr AI analyzes BookDNA to create automated advertising campaigns for every title. Give frontlist and backlist books their best shot ...

[Read more →](https://shimmr.ai/what-were-up-to/give-every-book-its-best-shot-at-success-with-ai-advertising)

Sep 11, 2023, 1:34:40 PM

### [Use AI to Craft Social Strategies for Multiple Book Launches](https://shimmr.ai/what-were-up-to/use-ai-to-craft-social-strategies-for-multiple-book-launches)

Learn how book marketers use Claude AI and MidJourney to create coordinated social strategies for multiple book launches. Complete guide with ...

[Read more →](https://shimmr.ai/what-were-up-to/use-ai-to-craft-social-strategies-for-multiple-book-launches)

Sep 11, 2023, 1:18:54 PM

### [Step-By-Step: Generating Eye-Catching Book Ads with MidJourney](https://shimmr.ai/what-were-up-to/step-by-step-generating-eye-catching-book-ads-with-midjourney)

Learn to create stunning book ads with MidJourney AI. Step-by-step guide for authors covering prompts, Discord setup, and social media optimization ...

[Read more →](https://shimmr.ai/what-were-up-to/step-by-step-generating-eye-catching-book-ads-with-midjourney)

<https://www.linkedin.com/company/shimmr> <https://www.instagram.com/shimmr_ai> <https://twitter.com/Shimmr_AI>

#### Platform

[How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors)

#### Resources

[How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs)

#### Company

[Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake)

 Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431

[Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions)

![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "GB",
    "addressLocality" : "London",
    "postalCode" : "SE1 0UH",
    "streetAddress" : "5a Bear Lane, Southwark"
  },
  "description" : "The Discoverability Engine. Governed AI that decides how every product in a catalog should be marketed, then executes it autonomously.",
  "identifier" : {
    "@type" : "PropertyValue",
    "name" : "Company Number",
    "value" : "14391431"
  },
  "legalName" : "Shimmr AI Ltd.",
  "logo" : "https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png",
  "name" : "Shimmr AI",
  "sameAs" : [ "https://www.linkedin.com/company/shimmr", "https://www.instagram.com/shimmr_ai", "https://twitter.com/Shimmr_AI" ],
  "url" : "https://shimmr.ai"
}
```