---
title: Shimmr wins Startup of the Year at Futurebook 2025
description: Shimmr wins the Startup award at Futurebook 2025.
image: https://shimmr.ai/hubfs/Futurebook_2025-4000px-4O0A03841.jpeg
---

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# Shimmr wins Startup of the Year at Futurebook 2025

 Dec 5, 2025, 12:33:53 PM · By **Shimmr**

## Shimmr wins second 'Startup of the Year' award in months

 

Shimmr AI was named Startup of the Year at The Bookseller’s FutureBook Awards, announced on 1st December during the FutureBook Conference in London. Celebrated alongside other industry innovators, Shimmr was recognised as one of the “pioneers and game-changers” shaping publishing’s future—an acknowledgment of the platform’s fresh vision and boundary-pushing approach to automated book advertising.

![Futurebook_2025-4000px-4O0A03841](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/Futurebook_2025-4000px-4O0A03841.jpeg?width=1200&length=1200&name=Futurebook_2025-4000px-4O0A03841.jpeg)

![Futurebook_2025-4000px-4O0A0249](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/Futurebook_2025-4000px-4O0A0249.jpeg?width=1200&length=1200&name=Futurebook_2025-4000px-4O0A0249.jpeg)

![Futurebook_2025-4000px-4O0A0254](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/Futurebook_2025-4000px-4O0A0254.jpeg?width=1200&length=1200&name=Futurebook_2025-4000px-4O0A0254.jpeg)

![Futurebook_2025-4000px-4O0A0256](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/Futurebook_2025-4000px-4O0A0256.jpeg?width=1200&length=1200&name=Futurebook_2025-4000px-4O0A0256.jpeg)

![Futurebook_2025-4000px-4O0A0259](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/Futurebook_2025-4000px-4O0A0259.jpeg?width=1200&length=1200&name=Futurebook_2025-4000px-4O0A0259.jpeg)

![IMG_0150](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/IMG_0150.jpg?width=1200&length=1200&name=IMG_0150.jpg)

![SUOY_FUTUREBOOK2025](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/SUOY_FUTUREBOOK2025.jpg?width=1200&length=1200&name=SUOY_FUTUREBOOK2025.jpg)

 

 

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