---
title: Shimmr wins Startup of the Year at Frankfurt Book Fair 2025
description: Shimmr wins the Startup award at the Digital Publishing Awards for transforming book discoverability through AI.
image: https://shimmr.ai/hubfs/Shimmr%20team%20award%20win.png
---

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# Shimmr wins Startup of the Year at Frankfurt Book Fair 2025

 Nov 1, 2025, 12:00:00 AM · By **Shimmr**

## The 'Startup of the Year', sponsored by Beat Technology, was announced at Frankfurt Book Fair.

 

The jury said:

*Shimmr wins the Startup award for transforming book discoverability through AI. Their BookDNA technology analyzes each title's themes and generates compelling ads that deliver six times higher engagement than industry benchmarks and twelve times better follow-through to retail. Publishers can now monetize entire backlists previously too expensive to market. This award celebrates Shimmr for solving publishing's biggest challenge: connecting every book with its ideal audience at scale.*

 

 

The jury for the digital publishing award includes the following digital experts: 

- Eric Bartoletti (Bookwire)
- Olaf Deconinck (Publisher Consultants)
- Talita Facchini
- Emma House (Publishers Without Borders)
- Nathan Hull (Beat Technology)
- Mona Klinkhardt (Ernst Klett Verlag)
- Christian Kohl (Kohl Consulting)
- Anna Lemp (Hachette France)
- Marie-Laurence de Rocher (EDRLab)

 

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