---
title: Searsha Sadek joins the PA's Industry Insights podcast
description: Watch Shimmr's Founder Searsha Sadek on the Publishers Association's Industry Insights podcast, discussing AI automation for publishers and how to decide what to automate first.
image: https://shimmr.ai/hubfs/Screenshot%202025-06-26%20at%2014.02.27.png
---

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News

# Searsha Sadek joins the PA's Industry Insights podcast

 Jun 26, 2025, 2:04:27 PM · By **Shimmr**

# AI automation - where to start for publishers

In this clip of the Publishers Association's latest Industry Insights webinar, Shimmr's Founder & Chief Product Officer Searsha Sadek <https://www.linkedin.com/in/searsha-sadek/>helps with the first hurdle with using AI for productivity - deciding what you might automate.

PA members can watch the full video on the PA website: [https://hubs.li/Q03t77XM0](https://hubs.li/Q03t77XM0)

 

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