---
title: Watch Searsha's Publishers Association Webinar
description: Shimmr contribute to the Publishers Association webinar 'AI Driven Productivity for Content Management and Marketing'.
image: https://shimmr.ai/hubfs/Screenshot%202025-05-08%20at%2012.06.11.png
---

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News

# Watch Searsha's Publishers Association Webinar

 May 8, 2025, 12:09:40 PM · By **Shimmr**

### Webinar: 'AI Driven Productivity for Content Management and Marketing'

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On Tuesday 29 April, the Publishers Association kicked off its brand new [Publishers Association Insight Series](https://www.publishers.org.uk/events/publishers-association-insights-series-support-to-help-your-business-grow/) with its first online event, 'AI Driven Productivity for Content Management and Marketing'. The session was chaired by Emily Guille-Marret (Chief Education Officer at Pickatale) and the contributing panelists were:

- Russell Taylor, Head of Product Solutions, Virtusales
- Searsha Sadek, Founder and Chief Product Officer, Shimmr
- Darryll Colthrust, Co-CEO of CHAPTR and AI Board Advisor at Holtzbrinck Publishing Group

Watch the recording of the webinar here, and in the [Publishers Association Members Area](https://www.publishers.org.uk/publishers-association-insight-series-ai-driven-productivity-for-content-management-and-marketing/).

 

 

 

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