--- title: Nadim's interview with Borders Literature Online description: Exclusive interview with Nadim Sadek, part-Egyptian, part-Irish entrepreneur and CEO of Shimmr AI. Explore his global upbringing, AI innovation in publishing, and insights on Africa's creative potential in the digital age. image: https://shimmr.ai/hubfs/Screenshot%202025-06-26%20at%2012.02.22.png --- [![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai) ☰ Platform [How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors) Proof [Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test) Company [Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake) Resources [How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs) [Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo) News # Nadim's interview with Borders Literature Online Jun 26, 2025, 12:23:11 PM · By **Shimmr** # Interview with our Founder & CEO [Nadim Sadek](https://www.linkedin.com/in/nadim-sadek-23443210/) and [Olatoun Gabi-Williams](https://www.linkedin.com/in/olatoun-gabi-williams-5b491927/) 📝 [Read the full interview here](https://bordersliteratureonline.net/globaldetails/Nadim_Sadek%C2%A0) From growing up across Africa and Asia to buying an Irish island, from managing Warner-signed artists to helping pioneer AI in publishing - Nadim shares his remarkable journey and vision for the future of creativity and technology. Discover... 😮 The untold story of "Living Life at a Tilt" - how he transformed a remote Irish island into a multi-domain brand spanning whiskey, music, and hospitality 📚 How Shimmr AI is democratizing global literature - like using AI to help Indian authors reach American readers, breaking down cultural borders and amplifying voices that have struggled to find expression 🧠 Why AI will make humans "more human" - and how it's bringing back the power of feelings over pure rationality in decision-making and creativity Plus, hear Nadim's profound reflections on growing up in Nigeria - where he learned that "joyfulness, kindness, laughter, and easy friendship" matter more than material surroundings, lessons that continue to shape his approach to business and life today. This is a truly fascinating conversation about embracing disruption, the future of publishing, why our diversity is our greatest strength in an AI-powered world, and quite simply what makes Nadim, Nadim. 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Company Number 14391431 [Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions) ![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shimmr", "url" : "https://shimmr.ai/what-were-up-to/author/shimmr" }, "dateModified" : "2025-06-26T13:20:15.160Z", "datePublished" : "2025-06-26T11:23:11.000Z", "headline" : "Nadim's interview with Borders Literature Online", "image" : [ "https://shimmr.ai/hubfs/Screenshot%202025-06-26%20at%2012.02.22.png" ], "mainEntityOfPage" : { "@id" : "https://shimmr.ai/what-were-up-to/nadims-interview-with-borders-literature-online", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hubfs/Shimmr_Logo_Positive%20compressed.png" }, "name" : "Shimmr AI" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Nadim Sadek" }, "datePublished" : "2025-06-26", "description" : "Shimmr CEO Nadim Sadek shares his remarkable journey from growing up across Africa and Asia to pioneering AI in publishing, plus insights on creativity, technology, and making humans 'more human'.", "headline" : "Nadim's interview with Borders Literature Online", "publisher" : { "@type" : "Organization", "name" : "Shimmr" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "SE1 0UH", "streetAddress" : "5a Bear Lane, Southwark" }, "description" : "The Discoverability Engine. 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