---
title: Shimmr launches Lumi - AI-Powered, Automated Customer Success
description: Shimmr launches Lumi, an AI-powered customer success assistant providing 24/7 platform support, ad performance analysis, and campaign optimization guidance for book marketing users.
image: https://shimmr.ai/hubfs/Screenshot%202025-04-10%20at%2022.28.24.png
---
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News
# Shimmr launches Lumi - AI-Powered, Automated Customer Success
Mar 7, 2025, 12:00:00 AM · By **Shimmr**
## Shimmr Launches Lumi: AI-Powered Customer Success Assistant
Shimmr today announced the official launch of Lumi, an AI-powered customer success assistant designed to revolutionize how users interact with the Shimmr platform. This new feature aims to provide instant support, streamline customer inquiries, and help users maximize the value of their advertising campaigns.
Lumi represents a significant advancement in Shimmr's commitment to customer success. Available 24/7 within the platform, Lumi can handle a wide range of customer questions, from basic platform navigation to complex ad performance analysis.
*"Lumi is designed to make sure customers get the help they need faster, while freeing our team to focus on the trickier, high-value conversations. We've built her to understand customer needs and provide meaningful assistance that goes beyond what traditional chatbots can offer."* - Searsha Sadek, Founder & Chief Product Officer
### See Lumi in action
### Enhancing the Customer Experience
Unlike conventional support chatbots that rely on keyword matching and scripted responses, Lumi leverages advanced AI to comprehend nuanced questions, analyze ad performance data, and provide contextual guidance tailored to each user's specific situation.
Lumi is powered by a comprehensive knowledge base containing over 100 articles covering all aspects of the Shimmr platform. This extensive training allows her to assist with a variety of tasks, including:
- Answering platform navigation questions
- Providing guidance on feature implementation
- Analyzing and explaining ad results
- Offering proactive support recommendations
### Making Ad Performance More Transparent
One of Lumi's most valuable capabilities is her ability to make advertising performance data more accessible and actionable. Users can now get instant insights into their campaign metrics, receive clear explanations of complex performance data, and obtain specific recommendations to optimize their advertising strategy.
This transparency empowers Shimmr users to make faster, more informed decisions about their campaigns without waiting for manual reviews or analysis.
### Accessing Lumi
Shimmr users can access Lumi and the comprehensive knowledge base by clicking the question mark icon in the top right corner of the platform. This puts powerful self-service support directly in users' hands whenever they need it.
### Continuous Improvement
The launch of Lumi marks just the beginning of Shimmr's AI-powered support journey. The company plans to continuously expand Lumi's capabilities, refine her responses based on user feedback, and add new knowledge areas to make her even more helpful over time.
"We'll be closely monitoring how Lumi interacts with customers and using every bit of feedback to shape her into an even better resource for our users," the spokesperson added. "This is a significant step forward in our mission to make advertising technology more accessible and effective for our customers."
For more information about Lumi and other Shimmr platform features, visit [www.shimmr.com](http://www.shimmr.com/).
[← All news](https://shimmr.ai/what-were-up-to) [Book a demo](https://shimmr.ai/meetings/brooke-dobson)
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Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431
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