--- title: Shimmr at Congress PCI description: Shimmr contribute to the IBPA's 2024 Publishing University image: https://shimmr.ai/hubfs/pci6.jpeg --- [![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai) ☰ Platform [How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors) Proof [Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test) Company [Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake) Resources [How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs) [Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo) News # Shimmr at Congress PCI May 1, 2024, 5:18:00 PM · By **Shimmr** # Nadim speaks at the International Congress of Arabic Publishing & Creative Industries This week our Founder & CEO Nadim joined a panel discussion about technology’s impact on Publishing, creativity, and our collective experience alongside Preslav Nakov, Professor at Mohamed bin Zayed University of Artificial Intelligence; Dr.Hoda A.Alkhzaimi, Director, Centre of Cyber Security at NYU Abu Dhabi; and Aliah Yacoub, AI and Philosophy Researcher and Head of techQualia, Synapse Analytics. The International Congress for Arabic Publishing and Creative Industries (Congress PCI) is a pioneering annual forum in the Arab Region which showcases the latest trends in publishing through crucial cross-disciplinary conversations. Since the inaugural edition in 2022, the Congress has aimed to establish a knowledge-sharing hub for regional and global publishing and creative content developers in the Arab market. The 2024 edition brought together a distinguished ensemble of experts, business leaders, publishing pioneers, content creators, and investors from over 50 countries to engage in critical discussions about the rapid advancements of creative industries across all platforms, driven by emerging technologies and new business models to create opportunities for the globalisation of Arabic content. ![pci6-1](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/pci6-1.jpeg?width=1200&length=1200&name=pci6-1.jpeg) ![pci3](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/pci3.jpeg?width=1200&length=1200&name=pci3.jpeg) ![pci1](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/pci1.jpeg?width=1200&length=1200&name=pci1.jpeg) ![pci2](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/pci2.jpeg?width=1200&length=1200&name=pci2.jpeg) ![pci5](https://139579286.fs1.hubspotusercontent-eu1.net/hub/139579286/hubfs/pci5.jpeg?width=1200&length=1200&name=pci5.jpeg)   [← All news](https://shimmr.ai/what-were-up-to) [Book a demo](https://shimmr.ai/meetings/brooke-dobson) #### Platform [How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors) #### Resources [How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs) #### Company [Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake) Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431 [Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions) ![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shimmr", "url" : "https://shimmr.ai/what-were-up-to/author/shimmr" }, "dateModified" : "2024-05-22T16:18:50.685Z", "datePublished" : "2024-05-01T16:18:00.000Z", "headline" : "Shimmr at Congress PCI", "image" : [ "https://shimmr.ai/hubfs/pci6.jpeg" ], "mainEntityOfPage" : { "@id" : "https://shimmr.ai/what-were-up-to/ibpa-pu2024-0-0-0-0-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://shimmr.ai/hubfs/Shimmr_Logo_Positive%20compressed.png" }, "name" : "Shimmr AI" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "GB", "addressLocality" : "London", "postalCode" : "SE1 0UH", "streetAddress" : "5a Bear Lane, Southwark" }, "description" : "The Discoverability Engine. 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