---
title: Shimmr at FutureBook 2023
description: "In this thought-provoking podcast episode, Nadim shares his profound insights on how the publishing industry can harness the power of artificial intelligence to revolutionize the way we create, distribute, and experience books. From predictive analytics to personalized recommendations, \"Shimmer, don't Shake\" is a must-read for anyone passionate about the future of literature. \n\nTopics covered in this episode include:\nThe role of AI in content creation and curation.\nAI's impact on the book discovery process.\nThe future of storytelling and reader engagement.\nEthical considerations in AI-powered publishing."
---

[Blog](https://shimmr.ai/what-were-up-to)

# [Shimmr at FutureBook 2023](https://shimmr.ai/what-were-up-to/futurebook2023)

 Written by [Nadim Sadek](https://shimmr.ai/what-were-up-to/author/nadim-sadek) | Dec 1, 2023, 3:11:16 PM

In November this year I was delighted to speak at the FutureBook conference, organised by The Bookseller. Alongside many wonderful speakers that day, I was afforded the chance to reflect on AI and publishing's harmonious convergence, and to introduce Shimmr. I touched upon, among many other things, how and why...

AI can make humans more human

Publishers can liberate their marketing resource and improve profitability

We are entering a new age of wisdom , moving from 'hard disking' to 'streaming'

If that has suitably whetted your appetite, you can watch my keynote here: [https://video.silverstream.tv/view/Vjs1aQYI](https://video.silverstream.tv/view/Vjs1aQYI)

 

[View full post](https://shimmr.ai/what-were-up-to/futurebook2023)

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