---
title: Blog | Nadim Sadek
description: Founder & CEO of Shimmr AI
image: https://shimmr.ai/hubfs/Favicon-Feb-26-2025-02-43-21-4681-PM.png
---

[![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)](https://shimmr.ai)

☰

Platform

[How it works](https://shimmr.ai/how-it-works) [The Strategizer](https://shimmr.ai/strategizer) [Activations](https://shimmr.ai/activations) [Ad examples](https://shimmr.ai/ads) [Pricing](https://shimmr.ai/pricing) [For authors](https://shimmr.ai/for-authors)

Proof

[Results](https://shimmr.ai/results) [Case study - Big Five backlist](https://shimmr.ai/big-five-backlist) [Case study - the withdrawal test](https://shimmr.ai/withdrawal-test)

Company

[Team](https://shimmr.ai/team) [News](https://shimmr.ai/what-were-up-to) [‘Shimmer, don’t Shake’](https://shimmr.ai/shimmer-dont-shake) [‘Quiver, don’t Quake’](https://shimmr.ai/quiver-dont-quake)

Resources

[How-to guides](https://shimmr.ai/how-to-guides) [Commentary](https://shimmr.ai/commentary) [FAQs](https://shimmr.ai/faqs)

[Log in](https://webapp.app.shimmr.ai/dashboard/ads) [Book a demo](https://shimmr.ai/book-a-demo)

News

# What we’re up to.

Awards, talks, translations and the occasional strong opinion.

May 17, 2024, 4:47:00 PM

### [Speaking at Publishing Scotland's 2024 Conference](https://shimmr.ai/what-were-up-to/publishing-scotland-2024)

Nadim Sadek speaks at Publishing Scotland 2024 Conference about: The role of AI in content creation and curation. AI's impact on the book discovery ...

[Read more →](https://shimmr.ai/what-were-up-to/publishing-scotland-2024)

Mar 24, 2024, 11:16:00 AM

### [Nadim on the Inksights podcast](https://shimmr.ai/what-were-up-to/ibpa-pu2024-0-0-0-0-1-0)

Shimmr contribute to the IBPA's 2024 Publishing University

[Read more →](https://shimmr.ai/what-were-up-to/ibpa-pu2024-0-0-0-0-1-0)

Dec 13, 2023, 8:12:30 AM

### [Speaking at Frankfurt Book Fair 2023](https://shimmr.ai/what-were-up-to/ppforum-buchmesse)

Nadim Sadek joins the Publishing Perspectives Forum at Frankfurt Book Fair 2023. Topics covered in this episode include: The role of AI in content ...

[Read more →](https://shimmr.ai/what-were-up-to/ppforum-buchmesse)

Dec 8, 2023, 9:15:28 AM

### [In Conversation with Publishers Without Borders](https://shimmr.ai/what-were-up-to/pwb-webinar)

Nadim Sadek joins the Publishers Without Borders webinar. Topics covered in this episode include: The role of AI in content creation and curation. ...

[Read more →](https://shimmr.ai/what-were-up-to/pwb-webinar)

Dec 4, 2023, 4:15:21 PM

### [Mensch Publishing's new era: using Shimmr to drive sales of its entire catalog](https://shimmr.ai/what-were-up-to/menschpublishing)

Richard Charkin has announced that the whole of Mensch Publishing's catalog will be advertised using Shimmr.

[Read more →](https://shimmr.ai/what-were-up-to/menschpublishing)

Dec 1, 2023, 3:11:16 PM

### [Shimmr at FutureBook 2023](https://shimmr.ai/what-were-up-to/futurebook2023)

In this thought-provoking podcast episode, Nadim shares his profound insights on how the publishing industry can harness the power of artificial ...

[Read more →](https://shimmr.ai/what-were-up-to/futurebook2023)

Nov 2, 2023, 3:28:32 PM

### [In conversation with Kevin Lockett](https://shimmr.ai/what-were-up-to/nadim-on-the-kevin-lockett-podcast)

In this thought-provoking podcast episode, Nadim shares his profound insights on how the publishing industry can harness the power of artificial ...

[Read more →](https://shimmr.ai/what-were-up-to/nadim-on-the-kevin-lockett-podcast)

Jul 4, 2023, 1:47:57 PM

### [From Hard-Disking to Streaming: Embracing a New Age of Wisdom](https://shimmr.ai/what-were-up-to/from-hard-disking-to-streaming-embracing-a-new-age-of-wisdom)

From Hard-Disking to Streaming: Embracing a New Age of Wisdom

[Read more →](https://shimmr.ai/what-were-up-to/from-hard-disking-to-streaming-embracing-a-new-age-of-wisdom)

<https://www.linkedin.com/company/shimmr> <https://www.instagram.com/shimmr_ai> <https://twitter.com/Shimmr_AI>

#### Platform

[How it works](https://shimmr.ai/how-it-works)[The Strategizer](https://shimmr.ai/strategizer)[Pricing](https://shimmr.ai/pricing)[For authors](https://shimmr.ai/for-authors)

#### Resources

[How-to guides](https://shimmr.ai/how-to-guides)[Commentary](https://shimmr.ai/commentary)[FAQs](https://shimmr.ai/faqs)

#### Company

[Team](https://shimmr.ai/team)[News](https://shimmr.ai/what-were-up-to)[The books](https://shimmr.ai/shimmer-dont-shake)

 Shimmr AI Ltd., Second Floor Ridgeland House, 15 Carfax, Horsham, West Sussex, England, RH12 1ER. Company Number 14391431

[Privacy Policy](https://shimmr.ai/privacy) | [Terms & Conditions](https://shimmr.ai/terms-conditions)

![Shimmr AI](https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "GB",
    "addressLocality" : "London",
    "postalCode" : "SE1 0UH",
    "streetAddress" : "5a Bear Lane, Southwark"
  },
  "description" : "The Discoverability Engine. Governed AI that decides how every product in a catalog should be marketed, then executes it autonomously.",
  "identifier" : {
    "@type" : "PropertyValue",
    "name" : "Company Number",
    "value" : "14391431"
  },
  "legalName" : "Shimmr AI Ltd.",
  "logo" : "https://shimmr.ai/hubfs/Shimmr_Logo_Negative-1.png",
  "name" : "Shimmr AI",
  "sameAs" : [ "https://www.linkedin.com/company/shimmr", "https://www.instagram.com/shimmr_ai", "https://twitter.com/Shimmr_AI" ],
  "url" : "https://shimmr.ai"
}
```